Friday, May 11, 2012

Action against Indulekha, Dhatri and Sreedhareeyam


KOCHI: The Drugs Control Department on Thursday initiated prosecution steps against ayurveda majors - Indulekha, Dhatri and Sreedhareeyam - for misleading the public through false claims and advertisements.
The Drugs Control officials took the initiative after conducting search operations at the stores of wholesale dealers and the manufacturing units, State Drugs Controller Satheesh Kumar said.
Prosecution steps were initiated in all districts against these companies for flouting the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.
According to the Act, no product should be sold with false claims, he said.
Steps would be taken to cancel the licences of the offenders, he said.
Drugs worth about Rs 51 lakh were seized from the wholesale stockists and the manufacturing units, he said.
Indulekha Bringha Complete Hair Care Oil, Dhathri Fair Skin Cream and Sreedhareeyam Smartlean are the products that were carrying misleading or false statements, he said.
Stating that the initiative was taken in public interest, Satheesh Kumar said a plethora of complaints were received from different quarters saying that the advertisements/statements of many ayurvedic drugs are misleading the public and that these drugs are being sold at exorbitant prices.
Meanwhile, Dhatri MD Dr Saji Kumar alleged that it was only a planned operation.
“An allopathy mafia is behind this and we will not be affected,” he said.
Sajikumar also said that they had the right to advertise and that the people would not know about the products unless they were advertised.
In Thiruvananthapuram, the raid was conducted by a team comprising Special Intelligence Inspector Santhosh K Mathew, drug inspectors Vinodh V, Sudhir Babu, Moniveena and Geetha M C.
Assistant Drugs Controller, Ernakulam, M R Pradeep, Intelligence Bureau inspector Jayan Philip, drug inspectors Aju Joseph, Jaya V Dev, P Y John, Shaji P H, Nishith M C, Gladis P and Vinayan M P took part in the raids held in Kochi.

22 comments:

kiran said...

this would teach all women in kerala a lesson

Visakhi said...

funniest comment i ever heard ...

Anonymous said...

the drug control board should ban these three company licences .Actually these companies are cheating the public by advertising in the media 24x7.The fact is that there is no result for all these oils & creams only advertising

Anonymous said...

Thanks to the drug contollers....because iam also wished to be buy one of these....!!!!!!!!!!!!!

Anonymous said...

I used dhatri sun screen lotion and got very dark. I thought the product is not suitable for me alone. there was absolutely no results by lavana thailam also.

Anonymous said...

Dhaatri upayogichu endae tholli poli. At cancer centre now

ranieugene said...

People running behind these kinds of products,BEWARE!!!!

Anonymous said...

None of the leading newspapers or news channels reported this news! Today all major malayalam newspapers were having Dhathri's advertisement that the news is fabricated. SEE THE POWER OF MONEY!

Anonymous said...

These greedy people should be grilled immediately and their licenses should be cancelled. Should be a lesson to all fake drug manufacturers.

Anonymous said...

motham para paniyuka malayaliyude janmavakasam.......amrithittalle backiyellam undakkunnathu.....kaikkooli vanganorupayam .......athra thanne...druginspecarude pura pani nadakkunnu.....

Liver Johny said...

1 year back i used indulekha. Mudi kozhichil ninnilla ennu mathramalla adhikavumayi,indulekha avarude products il dr saji kumar inte photo koodi kodukkenam.enkil pinne aarum athu vangilla...athraykku mudi kurava pahayanu...

Anonymous said...

Those stars who have acted in the Commercials of above companies should be
prosecuted for their act.

Anonymous said...

ആദ്യം ഇത് കാണുക
http://www.youtube.com/watch?v=WXVOrE17opg

അങ്ങേരുടെ തലയില്‍ ആദ്യം മുടി വളര്‍ത്തട്ടെ
എന്നിട്ടാവാം നാട്ടുകാരുടെ...

Pious Chellappan said...

chathiyanmaar

Pious Chellappan said...

ee thattippukaarkku orazhchaykku shesham enthu sambhaikkum? chathiyanmaar

Anonymous said...

The law should also punish the famous actors who claim in the advertisement that those products helped them growing hair or whitened their skins by using these products. Poor fans of these actors/actresses believe this and buy these products and get cheated.

Most of these advertisement tells the customer to use these products for atleast 4 weeks and by that time the customer realises that he is cheated he would have spent. atleast 1000Rs

All these products will be in the market for just 6 months to reap the maximum, then disappears and come back with new product. Where is Lavana thailams, where is Kizhis??

Csha said...

mcp

Tonz said...

Me too used dhathri to reduce hair fall but it increased... We bought indulekha also, that is also useless... ivanmaarude items vaangaathe branded items vangu like garnier, lakme, we can trust them...

Ingane thattipu nadathi kurachu naal pidichu nilkan pattum, kurachu cash undaakam but they will fall one day, thts a truth.

Anonymous said...

ENIKKU MUDI VALARNU HAIR KOZHICHIL KURAJU INDULEKHA UPAYOGICHAPPOL ITHU SIDE EFFECT ILLATHATHANU NOT LIKE LAKME ETC, SO NIGALKU VERENTHENGILUM KARANAM KONDANU MUDIKOZHIYUNATHU, ALLATHE INDULEKHAYUDE KUZHAPPAMALLA, AYURVEDIC MEDICINES NO SIDE EFFECTS SO USE AYURVEDA, EE SAYAPPAN MARUNDAKUNNA SADANAM NALLATHANANU PARAYUNNA ELLAVARUM AVARUDE CHATHIKUZHIYIL VEENATHU KONDA SO PROMOTE OUR NATIONAL PRODUCTS ND OUR ECONOMY
REGARDS RAJEEV PONNANI .

Anonymous said...

My sister also use dhatri shampoo .i tell side affects of the product but she didnt belive

Gayathri R said...

the raid, happened in 2012 still we can see the advertisements in TV, what was the action taken after the raid is done.

Daison EMD said...

Does all other products advertised in TV are true? Why no action taken against them..? no action even on the food products....:(

i used both the products, and it is worth buying..it really works...