MPI coming up with ‘hygienic thattukada’

At a time when the stale food scare has gripped the city, State Government agency Meat Products of India (MPI) is offering a ‘clean-and-safe’ option for chicken buffs. MPI will soon roll out a trendy ‘thattukada on wheels’ in the capital.


 The mobile restaurant, christened ‘Meat on Wheels,’ will be rolled out this month, MPI officials said. ‘’We are trying out the project in Thiruvananthapuram first before opening similar outlets in other districts. There is such a huge demand for chicken here,’’ MPI chairman E J Augustine said.


 What the MPI plans to do is station the van in an open public place, put out some tables and chairs and dish out tasty chicken dishes with other items such as bun. The project targets the family crowd who normally flock to the stylish fried chicken outlets that have popped up all over the city.


 The USP of ‘Meat on Wheels’ will be ‘nutritious and hygienic’ chicken dishes served over the counter. It is also intended to create more market visibility for the State Government agency, which today accounts for only a small portion of the chicken sales in the State.


 ‘Meat on Wheels’ will primary focus on chicken dishes. But the van also has freezer facilities so that customers can buy all our frozen products over the counter,’’ MPI managing director Ani S Das said. MPI also plans to open a regular outlet at Sasthamangalam which will also serve chicken ‘shawarma.’