Akshaya Tritiya TomorrowAccording to Hindu mythology it’s believed that it was on the day of Akshaya Tritiya that the Treta Yuga commenced and the holy river Ganges descended to the earth from heaven.Akshaya Tritiya is also traditionally revered to as the birthday of Parasurama, the sixth incarnation of Lord Vishnu. Malayalis have a special berth for Parasurama as it’s believed that it was he who created Kerala by reclaiming sea.
With gold emerging as one of the top investment avenues, prominent jewellers are offering discounts on the yellow metal to tap the buying rush on Akshaya Tritiya on May 6. This day is considered to be auspicious according to Hindu calendar for gems and jewellery buying.
In a step towards this, Reliance Jewels announced ‘Double Gold Rate Protection’, wherein its customers can pre-book jewellery and fix their gold rate as protection against price increase. If the gold rate on Akshaya Tritiya is lower than the booking rate the difference is returned to customers.
Last year, Akshaya Tritiya was on May 16 and the gold price on May 17 was `18,265 per ten grams. This year, as on May 4, the cost is `22,265 per ten grams.
In UAE
ATLAS offers
A precious silver coin for every purchase of gold jewellery of AED 2000 and above
Up to 70% off on diamond jewellery
A free LG Mobile Phone for a purchase of diamond jewellery between AED 5000 and AED 10,000
A free LG LCD TV for a purchase of diamond jewellery between AED 10,000 and AED 15,000
A free Plasma TV a purchase of diamond jewellery above AED 15,000
And of course the opportunity to book your gold in advance to avoid the crowds
The ‘Akshaya Tritiya by Damas’
we have launched an all-new range of 10 stunning designs that will adorn a new you.Damas is also rewarding auspicious beginnings by giving away a free Kiku Pearl jewellery set with every AED 2,500 purchase of diamond jewellery or AED 5,000 gold purchase, valid at select Damas outlets. The necklace comprises beautiful fresh water pearls with a pearl in the centre of the pendant surrounded by three gold loops; while the earrings are classical stud earrings that blend beautifully with the necklace.
Joyalukkas offers
- Get free gold coin on purchase of jewellery worth AED 3,500 or more.
-50% off on Diamond Jewellery.
- Buy Tyohaar diamond necklace set worth AED 17,900 and get a free Rado Watch.
- Buy eleganza Polki Necklace set worth AED 14,900 and get a free Tissot Watch.
- Buy Di Royale Diamond Necklace set worth AED 13,900 and get a free Canon Camcorder.
Sky Jewelery
Exclusive Akshaya Tritiya Gold and Diamond Designer collection now available at Sky Jewellery. Buy Gold Jewellery above AED 2,500 and Diamond Jewellery above AED 1,500 and get a gold coin free. View e-flier for more details.
Malabar Gold
-Get free gold coin on purchases of Gold & Diamond jewellery** worth AED 5000.
-Get free American Tourister trolley set with MG Necklace set worth AED 10,500.
Get free Espirit watch with Era Necklace set worth AED 7,500 and MG Pendant set.
The World Gold Council and Malabar Gold have announced the winner of their Akshaya Tritiya competition, which invited listeners on radio stations City 101.6 and Hit 96.7 to share their memories of a piece of gold jewellery they had received in their life, and explain why it will always be special to them - live on air.
“The Akshaya Tritiya radio competition provided a great opportunity for people to take part and enjoy the festivities, as well as demonstrating the cultural significance of investing in gold on this day. Tahira’s is a truly special story which really highlights the emotive value of gold jewellery and we would like to congratulate her on her win,” commented Yogaani Bhatia, Country Manager UAE, World Gold Council.
The competition, which ran over 7 days in celebration of one of India’s most auspicious festivals and a holy day for Hindus, welcomed hundreds of entries, and was won by 30 winners, who each received gift vouchers to purchase gold.
Akshaya Tritiya Tomorrow
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